Updated: Jan 13
"Be fearless, be confident and be you! Your audience can't wait to meet you!"
Personal branding goes so far beyond your website design, the fonts you choose, and your logo. It’s all about the story you want to communicate to the public. It’s about what you have to offer to your clients — the skills, qualities, and experience you have that set you apart from the rest. So many different elements go into building your personal brand, but the photos you use to tell your story are especially powerful. Here’s why personal brand photography is so important for you and your business.
"How you look + how you speak + how you act = your personal brand."
1. It helps you connect with your audience.
Brand photography shows potential clients who you really are. It allows them to connect with you beyond just a name or a faceless website. And people are way more likely to buy a product, book a seminar, or comment on a post that comes from someone they feel like they genuinely know and have a relationship with. Professional personal brand photography can help you immediately build trust with your audience.
2. A picture’s worth a thousand words.
Professional photography amplifies your online presence and polishes your entire personal brand.
Don’t underestimate the power of a great photo. Let’s imagine you’ve decided you’re not going to eat any dessert tonight — when all of a sudden, you’re scrolling through your feed and you see a photo of a deliciously moist, fluffy, decadent chocolate cake with a perfect swirl of vanilla icing on top. That alone can have the power to change your mind and rush out to the bakery! In the same way, great brand photos can have a powerful impact. If your audience likes what they see, they’ll be much more likely to hire you or buy your products.
"No more stuffy corporate headshots from ten years ago."
3. It tells the story of your brand.
Studies have shown that people make judgments about a website’s quality in just 1.5 seconds. This means you’ve really got to make that first impression count! Great personal brand photos tell the story of your brand in an instant. They attract attention, help people visually see what makes you and your business so unique, and increase conversion.
No matter where you’re currently at in your business, great personal brand photos will give you the power to get to where you want to be. They’ll help you build trust with your audience, change hearts and minds, and communicate your story in a more effective way. And that’s what makes personal brand photography so important.
"Stepping out and embracing who you are in front of the camera is one of the best ways to demonstrate your raw, real self to your potential clients."
Looking for more reading material about Personal Branding? I highly recommend this article:
Still have questions about Personal Branding Photography or are you ready to take the first step? Contact me here: www.anettmindermann.com/contact
All images copyright by Anett Mindermann.